The previous year, e&’s blockchain arm crossed Dhs10 billion in transactions, which demonstrated the company’s dedication to improving innovation skills.
Hatem Dowidar, CEO of the e& group, said: “The digital transformation that we are experiencing on all fronts will accelerate our quest to innovate. The metaverse is opening up several avenues for us to investigate the digital realm in ways that were unimaginable just a few years ago. At this defining moment in our journey, we are proud to leverage our legacy in blockchain-enabled tech to launch pioneering NFTs that allow us and our customers to explore the limitless potential that the metaverse holds.”
He also added “The NFTs designs were sourced in the UAE, where we are keen to support the local development of new products, technologies, and solutions. This is a unique opportunity to celebrate how far we’ve come as a company and to continue exploring what’s next on the horizon. We live in the renaissance of connectivity where we must capitalize on every opportunity that strengthens our continued leadership as the champion digital telco in a hyper-connected world,”
The network that supports NFTs must provide lightning-fast connection to allow bidding down to the millisecond, as well as sophisticated security mechanisms for multimillion-dollar assets and, of course, constant, dependable access regardless of data size. With 5G providing reduced latency, quicker speeds, and lower capacity, the innovative applications of this technology in the NFTs sector are endless.
In other news, Etisalat Group changed its brand identity to e&, effective from February 23, 2022. Its strategy aims to accelerate growth by creating a resilient business model representing the group’s main business pillars.