In April, Yas Bay Waterfront will be the venue for a five-day festival called BRED Abu Dhabi, which aims to highlight the influence of neo-culture on the region’s cultural identity. The festival will feature various activities such as music, fashion, sports, and art.
BRED, presented by Hypebeast, will run from April 20 to April 26, and tickets are already available for purchase. The festival, which takes its name from the “born and bred” expression, will showcase exclusive streetwear, customized art, street food, basketball games, gaming, and musical performances.
The lineup of artists for the festival has not been revealed yet, but there are high expectations since this is the first time Hypebeast is participating in such a large-scale event. If you’re still unclear about what neo-culture entails, you can experience it for yourself next month at Yas Bay Waterfront, where it will be the focal point of the festival, celebrating the blending of cultures from across the globe.
While the food is the main draw for some, the event will commence each day at 5pm, and tickets for general access are priced at AED 75 per day. For AED 175, you can purchase general tickets that come with VIP deck access at the closing party and an exclusive rooftop Neo Bar invitation on a first-come-first-served basis.
