For the first time in its history, Zegna will host a runway show outside of Italy. The renowned Italian menswear brand has confirmed that its Spring/Summer 2026 collection will debut in Dubai on June 11, just ahead of Milan Men’s Fashion Week. Zegna’s artistic director, Alessandro Sartori, will present the collection in the UAE, marking a significant moment for the brand.
Expanding Presence in the Middle East
Alongside the show, Zegna will introduce its Villa Zegna concept to Dubai, offering a week-long program of luxury experiences. Previously, the activation took place in Shanghai and New York, where it was hosted in an Upper East Side townhouse. This initiative highlights Zegna’s strategic focus on key global markets.
Dubai has become an increasingly important hub for luxury fashion, boasting a strong and growing clientele. According to reports, the Ermenegildo Zegna Group, which also owns Thom Browne and Tom Ford Fashion, saw sales exceed $700 million USD across Europe, the Middle East, and Africa in 2024. This region now accounts for 35% of the group’s total revenue. Zegna currently operates six stores in Dubai, with additional locations in Abu Dhabi, Kuwait, and Turkey.
What to Expect from the SS26 Show
Last season, Zegna’s Fall/Winter 2025-26 collection captivated audiences with an immersive stage designed to resemble rolling green hills. The show featured a surprise runway appearance from actor John Turturro, known for his role in Apple TV+’s Severance, while actors Mads Mikkelsen and Giancarlo Esposito were spotted in the front row.
As of now, Zegna has not revealed the exact venue for its upcoming Dubai show. However, expectations are high for a spectacular presentation in one of the world’s most vibrant luxury markets.
Stay tuned for further updates as Zegna prepares for its historic debut in Dubai this June.
