54th Eid Al Etihad: Open call empowers artists and designers to craft heritage-inspired tokens for the national celebration. Creative talents across the UAE are encouraged to contribute designs that reflect identity, unity, and the country’s future.
Artists, designers, and creative businesses across the UAE are being invited to design and produce official merchandise for the 54th annual Eid Al Etihad celebrations on December 2. The initiative forms part of the “Year of Community,” aiming to showcase diverse talent while strengthening the spirit of unity.
Eid Al Etihad: A Call to Creativity and Heritage
The Eid Al Etihad Team has urged participants to go beyond traditional items by crafting keepsakes that embody both the UAE’s heritage and its aspirations for the future. These products are intended to serve not only as memorabilia but also as meaningful symbols of shared identity.
Eisa Alsubousi, Director of Strategic and Creative Affairs of the Eid Al Etihad Team, emphasised the project’s collaborative ethos. He explained that the open call is about “partnership and inclusion” and offers the creative community an opportunity to help reinforce the nation’s story.
Opportunities for Recognition
Designs selected through this initiative will be featured and sold as part of the official merchandise collection. To expand participation, the Eid Al Etihad brand identity has been made available for public use. Communities are also encouraged to share their creations on social media, helping to shape the national celebration in real time.
Application Window and Access
Applications opened on September 17 and will remain open until October 17, 2025. Submissions can be made via the official Eid Al Etihad website and associated social media channels. By engaging in this campaign, residents have the chance to leave a creative imprint on a milestone national event.
This initiative not only elevates local talent but also reinforces the message of unity central to the UAE’s journey. Through collective creativity, the 54th Eid Al Etihad promises to be a celebration that honours the past while looking toward the future.