Swedish label LATE NINE makes its debut with a collection that reimagines late-’90s pop culture and golf style through a contemporary Scandinavian lens. The lineup balances nostalgia with minimalism, blending textures, proportions, and elevated materials over bold logos or graphics.
Co-founded by Maxim Lundh, who previously built contemporary labels such as CQP, LATE NINE’s debut collection includes wool trousers, ribbed jersey polos, merino knitwear, and a cotton-blend windbreaker. Each piece is crafted from premium natural fibers, designed to transition seamlessly from office to golf course.
Highlights include:
- Wool Trousers: 100% wool with double pleats, balancing elegance with freedom of movement ($430 USD).
- Ribbed Polo Shirts: Cotton/viscose blend with dropped shoulders and longer sleeves for a relaxed, refined drape ($275 USD).
- Merino Knitwear: Ultra-fine and lightweight, perfect for shoulder seasons while maintaining a luxurious feel.
- Windbreaker: Water-repellent cotton blend with metal hardware and buttoned placket, a modern nod to classic ’90s outerwear ($515 USD).
- Caps: Orbit and Twilight Caps, offered at $70 USD.
The collection draws inspiration from iconic late-’90s series like The Sopranos and Seinfeld, translating nostalgic cues into modern, versatile menswear.
Browse the full collection at LATE NINE’s website.




