Namshi and TIRTIR launched a 10-day interactive pop-up at the Dubai Mall Fountain from 21–30 November 2025, showcasing the brand’s viral bestsellers, exclusive launches, and global-first experiences. The pop-up is designed to offer hands-on engagement, personalized interactions, and a curated selection of TIRTIR innovations, creating a one-of-a-kind beauty destination for visitors across the UAE.
Exclusive Product Experiences and Global Debuts
Guests can experience the Viral Cushion Foundation with a live custom engraving service, available in 40 inclusive shades and celebrated for its flawless 72-hour wear. The pop-up also reintroduces the sold-out Matcha line, including the Matcha Biome Cream and Matcha Biome Toner, giving visitors the chance to purchase these fan-favorite products before they sell out again. Additionally, attendees can preview unreleased products such as the PRISM Highlighter Duo and MOOD Glider Lip & Blush Stick, marking their global debut exclusively at the Dubai Mall event.
Landmark Activations and Interactive Highlights
A highlight of the pop-up was the unveiling of TIRTIR’s new global ambassador, V from BTS, on the Burj Khalifa on 22 November. V, a worldwide music sensation, embodies the brand’s vision of modern beauty and global appeal. The event also featured a limited-edition matcha-inspired menu at Backyard Café, allowing guests to personalize their beverages while enjoying curated bites. The pop-up combines innovation, personalization, and experiential engagement, inviting visitors to explore beauty in an entirely immersive environment.