Lemonade Insurance has partnered with Jon Burgerman to release a limited-edition collectible that explores the concept of safety through art and design. The collaboration introduces a custom fire extinguisher as a symbolic object, aligning with the insurer’s focus on protection in high-risk scenarios.
The project positions a functional safety device within a creative framework. As a result, the collectible bridges commercial messaging with contemporary art, reflecting a broader trend of brands engaging cultural narratives to reinforce identity.
Playful design reinterprets safety symbolism
Burgerman, a UK-born, New York City-based artist, is widely recognized for his vibrant, doodle-inspired visual language. His work typically features bold colors, playful characters and layered compositions. Therefore, his involvement introduces a distinctive aesthetic to the collaboration.
For this project, the artist shifts away from his familiar burger motif. Instead, he develops a design centered on hot dog-inspired imagery. Consequently, the extinguisher transforms into a whimsical display object while maintaining its association with emergency preparedness.
Each of the 99 units is presented as a display-only collectible. Additionally, every piece includes an authenticity card and is packaged in red casing that reveals the brand’s slogan, “Lemonade has you covered.”
Limited release targets collector-driven market
The release strategy emphasizes scarcity and direct-to-consumer distribution. The collectible is available exclusively through Lemonade Insurance’s digital drop platform, reinforcing its positioning within a collector-oriented market.
Through this collaboration, Lemonade Insurance leverages design culture to communicate its core value proposition. At the same time, Jon Burgerman extends his practice into functional object design, creating a crossover piece that merges branding, art and symbolic utility.