Chloé Creative Director Chemena Kamali has gained attention for reviving the brand’s nostalgic bohemian aesthetic since her debut Fall/Winter 2024 ready-to-wear collection, which featured flowing silhouettes and layered ruffles. Moreover, the collection reflected the adventurous spirit that defined the fashion house during the 1970s.
However, the brand’s latest limited release shifted focus from fashion to design with the return of the Tomato Chair, one of its most playful concepts to date.
Iconic 1970 Design Returns
The Tomato Chair was first introduced in 1970 by French designer Christian Adam in partnership with Italian manufacturer Poltronova, based in Tuscany and known for unconventional craftsmanship. Additionally, the chair became part of a broader design trend that blended everyday organic forms with functional furniture.
Now, during Milan Design Week, Kamali has reintroduced the piece through Chloé’s design lens. As a result, the chair returned as an expressive home décor item aligned with the brand’s free-spirited identity.
Displayed During Milan Design Week
Kamali said the chair resonated with the maison due to its organic and gestural shape. Moreover, she suggested that home décor should carry the same expressive energy as fashion, asking, “Why can’t your home decor be just as expressive as your clothing?”
The Tomato Chair will be available for viewing at the Chloé Milan boutique from April 22 to 26 at Via della Spiga 30, Milan.