SATISFY is putting down permanent roots in Paris with a new flagship in the Marais, split between two spaces on opposite sides of rue de Saintonge.
The two locations, called Supply and Fuel Station, will open to the public on September 4. Rather than combining everything under one roof, the brand has divided the experience between the two addresses. Supply, at number 47, focuses on clothing and footwear, while Fuel Station, at number 54, focuses on hydration and nutrition.
The windows of the two stores face each other, making the short walk between them part of the experience.
For SATISFY founder and creative director Brice Partouche, the project is intended to give the brand a physical setting that reflects more than its running products. Trail running, music, film, art, and the outdoors all inform the design of the spaces.
“Together, Supply and Fuel Station are the most complete expression of SATISFY we’ve ever created,” Partouche said. “They’re the physical embodiment of the world we’ve been building for the past eleven years.”
Inside Supply
Montreuil-based architecture and design studio ciguë worked with Partouche on both interiors, leaving much of the original building intact.
At Supply, imperfect walls have been finished with a muted grey wash rather than completely concealed. Pipes remain visible, while Douglas fir, wool felt, and cast-zamak elements introduce warmer textures against concrete, stainless steel and wire mesh.
The centrepiece is a large three-part oil painting by New York artist Othelo Gervacio. The work takes cues from natural history dioramas and the realism associated with the American West, both of which connect with visual references that have appeared in SATISFY’s work.
The store also brings together a collection of objects chosen by Partouche, including rare punk records, vintage magazines and jewellery.
A bespoke lounge chair created by Paris furniture-maker Jean-Baptiste Durand sits alongside a second-hand car-audio subwoofer covered in automotive carpet. The space even has its own scent, developed with Paris perfume studio ROOM1015.
For Partouche, the decision to create a physical location was partly a response to an increasingly digital retail landscape.
“SATISFY has always been an analog brand, so a physical space became the purest way to express it,” he said. “Photography became murals and oil paintings. Products became artifacts.”
A Different Approach to Fuel Station
Across the street, Fuel Station has a more functional feel.
Its design draws from everyday convenience stores, hardware shops and cafés rather than traditional sports retailers. Steel shelving, cardboard boxes and wire-mesh displays allow the space to be rearranged as needed.
Hydration products are available through taps, allowing visitors to fill flasks and speed cups with water and electrolytes. The space also has an unusually direct connection to the products it sells: a seaweed-based gel is made on site, while mushrooms are grown inside the store.
Together, the two locations give SATISFY a permanent physical presence in the city, where the brand can bring its clothing, nutrition products, and broader creative references into a single environment.
The supply and Fuel Station on rue de Saintonge in Paris will open on September 4, 2026.
