Mattel has joined forces with G-SHOCK to create a limited-edition GMA-S110BE timepiece, celebrating Barbie’s signature aesthetic. This exclusive watch embraces Barbie’s iconic bright pink hue, seamlessly extending the color across its case and band. Crafted from G-SHOCK’s durable bio-based resin, the design incorporates a deeper pink shade on the analog-digital dial, adding dimension to the timepiece. Notably, the hands take on gear-inspired shapes with heart motifs, paying homage to Barbie’s playful and imaginative world.
The watch also integrates key branding elements. Barbie’s logo and the iconic Silo Head silhouette appear on the strap, reinforcing its collaborative nature. Additionally, the caseback showcases the same emblematic motif, further emphasizing the partnership’s attention to detail.
Advanced Features with a Touch of Nostalgia
Beyond its striking appearance, the GMA-S110BE offers the reliable functionality expected from G-SHOCK. Equipped with essential features such as world time, stopwatch, multiple measuring modes, timer, alarms, and a calendar, the watch remains highly practical. Moreover, its renowned resistance to shock and magnetism ensures durability, making it both stylish and resilient.
Adding to the exclusivity, the watch comes in special packaging inspired by the classic Barbie box. Through a transparent film, the timepiece is prominently displayed, reflecting Barbie’s signature packaging style. Priced at $170 USD, the GMA-S110BE Limited Edition will be available for purchase through G-SHOCK’s official website.
With its blend of nostalgia and innovation, this collaboration perfectly captures Barbie’s enduring influence while maintaining G-SHOCK’s reputation for toughness and reliability.
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