Chelsea FC has partnered with luxury property developer DAMAC to unveil plans for the world’s first football-themed residential towers. The landmark project will see four skyscrapers rising 130 meters in Dubai’s Maritime City, offering 1,400 exclusive apartments alongside sports-centric amenities that celebrate the spirit of Chelsea FC.
Football Lifestyle Elevated in Dubai’s Skyline
The Chelsea Residences by DAMAC mark the football club’s inaugural branded real estate venture. Each tower will showcase iconic Chelsea FC branding, including the renowned blue lion symbol prominently displayed on the façades. One tower will feature a rooftop football pitch, aligning perfectly with the club’s athletic heritage.
Residents will benefit from a suite of exclusive amenities, such as an athlete performance centre, a Chelsea-themed sports bar, private cinema, and an Aquarium Lounge. The residences will include one, two, and three-bedroom apartments designed to deliver “the ultimate branded living experience,” combining luxury with passion for football.
Exclusive Wellness and Community Features
Beyond sport, the development will offer state-of-the-art wellness facilities, including a cryotherapy centre, aerial yoga studios, and forest relaxation pods, catering to holistic health and relaxation. Chelsea FC President of Commercial Todd Kline expressed enthusiasm about the collaboration, stating, “This partnership with DAMAC signals an exciting chapter in the Chelsea story, bringing our club’s spirit and prestige into the real estate world.”
DAMAC’s Managing Director of Sales and Development, Amira Sajwani, highlighted the project’s unique positioning: “With Dubai’s reputation as a leading global city for luxury real estate, we are confident this project will set new benchmarks for branded residences.”
The Chelsea Residences project is poised to redefine branded living in Dubai, merging luxury real estate with the passion of world-class football. Further details and official reveals are awaited.



