Al Rostamani Trading Company, the exclusive distributor for Citroën in the UAE, has proudly unveiled its first concept showroom in Dubai, marking a pivotal moment in its partnership with the renowned French automaker. This state-of-the-art showroom, designed with the ‘La Maison Citroën’ urban architectural concept, offers a unique blend of authenticity, comfort, and interactivity, promising an unparalleled customer experience.
Located strategically on Al Ittihad Road, near Al Khabaisi Port Saeed in Deira, the new showroom stands as a testament to modern design and customer-centricity. It will prominently feature a selection of Citroën’s most popular models. Among the showcased vehicles, the SpaceTourer stands out for its premium comfort on long journeys, making it an ideal choice for those seeking a relaxed ride. The C3 Aircross SUV, known for its exceptional fuel efficiency, is another highlight, along with the C5 Aircross SUV, which incorporates Citroën’s Progressive Hydraulic Cushions to ensure a smooth and comfortable driving experience. Additionally, the showroom will soon feature the eagerly anticipated Citroën C4, which will further enhance the lineup.
Rakesh Nair, Managing Director at Groupe PSA for the GCC, emphasized the significance of customer satisfaction: “Our focus has always been on customer satisfaction.
Our recent “Push to Pass” strategy drives everything we do and remains entirely customer-focused. Al Rostamani Trading Company shares our vision to provide the optimum customer experience, and this partnership is testament to that.”
The showroom will feature Citroën’s Advanced Comfort technology, a hallmark of the brand, which brings unprecedented comfort through innovative solutions and smart technology, catering to both physical and mental well-being.
Vicks Vickneswaran, General Manager at Al Rostamani Group, shared his excitement about the new venture: “This partnership is the first step towards strengthening the Citroën brand in the UAE. The French automaker, beloved by enthusiasts across the country and the region, boasts a rich history. We are thrilled to work with Groupe PSA to reintroduce Citroën to our customers and eagerly anticipate shaping the future of the Citroën brand.
The new Citroën showroom will be open to customers from 8:00 am to 2:00 pm, and additionally from 4:00 pm to 8:00 pm, Saturday through Thursday. Additionally, potential buyers can schedule online test drives to explore the full range of Citroën vehicles from the comfort of their homes, further enhancing accessibility and convenience.
