Artprice by Artmarket, a leading name in the world of art market information, has taken a significant leap forward with the launch of its newly revamped website. The redesigned platform, introduced at the beginning of September, has received resounding applause from both loyal customers and newcomers, resulting in a remarkable increase in user engagement, with activity surging by a staggering 441% when compared to the 10-month moving average. This boost in activity is expected to translate directly into substantial revenue growth.
The website overhaul, achieved through collaboration with the Vahumana team (TRSb Group) of high-level external consultants, marks a significant milestone for Artprice by Artmarket. Since 2018, these consultants have played a pivotal role in auditing, developing, and completely transforming the platform, focusing on user experience (UX) and user interface (UI) design principles, placing user-centricity at the core of the website’s development.
The result is a fresh, intuitive, and user-friendly website that simplifies access to Artprice.com’s treasure trove of high-value data. This redesign seamlessly integrates the vast data banks of Artprice.com, its subsidiaries, and various departments, providing users with easy and direct access to the most relevant and comprehensive information on the art market.
The mobile version of the website has also received significant attention, offering users a rich experience that mirrors the desktop version’s full capabilities, without being constrained by operating system updates and fixes.
Users have overwhelmingly praised the new site, expressing their delight in the enhanced user experience and the ability to explore diverse and previously undiscovered content. Some users have even mistaken Artprice’s transformation for a merger or acquisition, highlighting the dramatic change.
For financial partners and shareholders, this revamped version represents a true “game changer” that holds the potential to reshape the landscape of the art market.
A key feature of the new website is the intuitive search bar, prominently positioned, offering immediate access to a comprehensive tree structure that provides in-depth information related to the search topic. This has resulted in increased time spent on Artprice.com as users delve deeper into their art market inquiries.
The website’s new search engine seamlessly connects users to a wealth of data, including information on 821,500 artists, 16,261,100 auction results, price-index data covering 1,087,500 auction lots from 7,200 global auction houses over the past year, and extensive art market data dating back to the 4th century.
Artprice by Artmarket proudly boasts the world’s most elaborate and exhaustive search engine for art market information, solidifying its position as the global leader in this domain for the past 25 years.
The website’s use of algorithmic AI through its Intuitive Artmarket ® AI enhances user experience by providing personalized recommendations on artists, artworks, sales, and art history, enabling users to delve deeper into the art market’s nuances and knowledge.
Furthermore, Artprice Images® grants unlimited access to the world’s largest collection of art market images, including manuscripts and sales catalogs, comprising 180 million images or engravings of artworks from 1700 to the present day, accompanied by expert commentary.
Artprice by Artmarket’s unparalleled volume of ultra-qualified and proprietary data, including original paper archives, provides a significant competitive edge in the highly specialized art market sector.
Artprice’s exceptional achievements have been recognized with the “Innovative Company” label, awarded by France’s Banque Publique d’Investissement (bpifrance), for two consecutive years, a prestigious honor that sets it apart in the world of regulated market-listed companies.
With its sights set on doubling its turnover in 2023/2024, Artprice by Artmarket introduces dedicated advertising spaces in its digital architecture, offering advertisers an autonomous back-office for managing their campaigns. This historic move opens up new revenue streams while ensuring seamless integration into the platform’s services.
The strategic integration of advertising spaces aims to attract a diverse range of advertisers, including auction houses, event organizers, art valuers, appraisers, art insurers, galleries, and art museums worldwide. These potential advertisers, along with their target audiences, are long-time subscribers to Artprice’s databases.
For auction houses, advertising budgets for public sales have traditionally accounted for approximately 34% of their overall costs. Digital advertising, with its ability to respond instantly to advertisers’ needs, is expected to further increase this budget.
In practice, Artprice can provide auction houses with targeted digital campaigns, leveraging its vast database and infrastructure to promote unsold artworks in advance of each auction. This instantaneous response capability positions Artprice as a unique partner in the art market.
The new version of Artprice.com by Artmarket represents a paradigm shift, maintaining its commitment to transparency and accessibility of art market information. Artprice’s partnership with the global press agency Cision PR Newswire further underscores this commitment, reaching 119 countries in 18 languages.
As the art market evolves, Artprice continues to evolve with it, embracing a future where beauty, rarity, and accessibility coexist harmoniously. This transformation ushers in a new phase of market acceleration, fueled by an increasing number of collectors worldwide, particularly in Greater Asia, who are eager to engage in the art commerce that enriches our humanity.
With the introduction of dedicated advertising spaces in 2023/2024, Artprice invites its customers to become central figures in the heart of Art Market news, fostering a human and informative approach.
Artprice’s commitment to advancing the art market’s accessibility, transparency, and relevance remains unwavering, ensuring that art enthusiasts and professionals alike continue to find inspiration and value in this dynamic and ever-evolving platform.