A unique chocolate store inspired by Arts and Crafts tradition.
In the heart of Covent Garden, Barnaby’s newly opened chocolate shop is a nostalgic journey into a “golden age” of confectionery. Designed by Morrisstudio and Built Works, the 33-square-metre space combines timeless British aesthetics with modern craftsmanship, setting a sophisticated tone for Barnaby’s gourmet chocolate brand.
A Distinctively British Design Concept
The shop’s design celebrates British heritage by drawing inspiration from the Arts and Crafts movement and the Edwardian-era model village of Bournville, known for its connection to Cadbury’s chocolate factory. The interior features wood panelling, glossy handmade tiles, and a warm colour palette reminiscent of vintage 1930s Bournville posters.
Designer Tom Morris explained, “We wanted to create something serious but high on charm… taking the British route felt natural.” The result is a space that contrasts sharply with the playful kitsch of American brands or the luxe minimalism of Swiss chocolatiers.
Traditional Joinery Meets Contemporary Functionality
The shop’s facade, rebuilt in solid wood with tusk and tenon joints, evokes the charm of a classic sweet shop. Inside, stained oak cladding—blending Japanese joinery techniques with Edwardian panelling—adds historical depth and warmth.
The flooring, crafted by ceramics studio Common Objects, resembles chocolate bars awaiting glazing, reflecting Barnaby’s artisanal approach. Additionally, the visible enrobing machinery brings a performative element to the space, immersing customers in the chocolate-making process.
An Integrated Brand Identity
Morrisstudio collaborated with specialists to ensure every detail aligned with the brand’s vision. Irving & Co developed the branding, combining Victorian confectionery influences with post-war Americana typography. A logotype by calligrapher Peter Horridge and a whimsical crocodile mascot, created by Timba Smits, add playful yet refined touches to Barnaby’s identity.
Expanding Beyond Covent Garden
As Barnaby’s first retail space, the Covent Garden store sets the tone for future outlets in London and Paris. Each location will carry signature elements such as wood panelling, tiled floors, and the cohesive colour palette that defines Barnaby’s “peculiarly British” charm.
Conclusion
Barnaby’s Covent Garden shop bridges the gap between nostalgia and sophistication, offering a distinctly British take on the chocolate retail experience. With plans for expansion, this unique design philosophy is poised to become a hallmark of the brand’s identity.