Gucci gives the world a taste of Italian fashion and seals each design with its stamp of approval: the Gucci symbol. Gucci was established by a man named Guccio Gucci. The Italian immigrant began the brand in 1921 after working in a Parisian hotel. The combination of having a leather craftsman father and seeing luxurious luggage within the hotels led Gucci to start his own high-end leather shop in Florence. Working in the hotels helped give Gucci an understanding of the luxury consumer – this influenced his brand decisions.
The official Gucci logo hasn’t changed much since the 1930s, when one of Gucci’s sons recreated his father’s mark. Aldo Gucci designed the interlaced double G logo, representing his father’s initials. The meaning of the word “Gucci” represents, Excellence, Greatness, Fashionable, and Fine. The shape of the logo also mimics the links of a bracelet, which gives some strength to the company’s position as a luxury brand. The iconic symbol is one of the most recognizable emblems in the world, and it now appears on countless fashion products produced by the brand. The Gucci logo acts as a seal of approval for what many consider to be the most fashionable clothing and accessories in the world.