For 2026, Dior expands its Dior Addict universe with a coordinated launch of new Lip Glow Oils and accompanying fragrances. The release introduces a sweet, sensual direction that links makeup and scent into a single beauty narrative. As a result, the collection positions Dior Addict as both a lifestyle and fragrance statement rather than a standalone cosmetic line. The campaign features Dior ambassadors Jisoo, Anya Taylor-Joy, and Willow Smith, with visuals by Drew Vickers and a film directed by TORSO, signaling a globally scaled marketing push.
Product and Creative Direction
At the center of the launch are the Dior Addict Lip Glow Oils, developed under the direction of Dior Makeup Creative and Image Director Peter Philips. The lineup introduces two new finishes, Sparkly and Glaze, alongside the signature Juicy finish. Moreover, the formula delivers 24-hour hydration and eight hours of smoothness through infused cherry oil. Dior’s pH-activated technology returns, ensuring a personalized lip shade enhanced by a high-shine effect. Philips said, “Willow, Anya and Jisoo are three strong, unique women, they have their own, individual story and are a true inspiration. That’s why they fit this campaign perfectly.” He added, “Whatever age or whatever type of woman you are, our Dior Addict Lip Glow Oil will appeal and [awaken] the girl in every woman.”
In parallel, Dior Addict fragrances Rosy Glow, Peachy Glow, and Purple Glow anchor the sensory aspect of the collection. Conceived by Dior Perfume Creation Director Francis Kurkdjian, the scents draw on rose, jasmine, and iris, layered with fruity notes of lychee, peach, and raspberry. Kurkdjian stated, “I needed to create perfumes that would convey luminous sensuality and embody the spirit of today’s young generation, which is pretty dynamic.” He continued, “These perfumes have color, shine and a true identity that is instantly seductive. I pursued a certain idea of ‘simplicity,’ in the best sense of the word.”
Market Positioning and Availability
The Lip Glow Oils arrive in nine shades across Sparkly and Glaze, including 085 Cupcake and 104 Black Cherry, while Juicy is refreshed with softer pink and peach tones. Consequently, the range broadens Dior Addict’s appeal across age groups and global markets. The coordinated launch underscores Dior’s strategy of integrating fragrance and makeup to drive repeat engagement. The collection is now available via Dior’s official retail channels, marking a new commercial chapter for the Dior Addict line.