Giorgio Armani has unveiled its latest campaign, That’s So Armani, which debuted at Paris Fashion Week. Capturing the essence of timeless men’s fashion, the campaign features music producer Kaytranada, model and actor Archie Renaux, and model-musician Soo Joo, each embodying Armani’s signature ethos of self-expression and individuality.
A Celebration of Versatility
Shot by renowned photographer Luis Alberto Rodriguez, the campaign highlights Armani’s ability to unite generations through classic yet contemporary designs. Featuring soft tailoring and premium fabrics like vicuña, cashmere, and fine wool, the collection embraces understated shades of navy blue and black, reinforcing Armani’s commitment to elegance and adaptability.
Signature Pieces & Styling
The collection includes Armani staples such as double-breasted jackets, knitted blazers, and trench coats, designed to transition seamlessly from day to night. The refined craftsmanship and luxurious materials further emphasize Armani’s lasting influence in high fashion.
Availability
The That’s So Armani collection is available at Armani boutiques in Milan, Paris, New York, Beijing, and Tokyo, as well as online via the official Giorgio Armani website.