Dime began in Montréal in 2005 when a group of teenagers started sharing playful yet skilled skate videos set to nostalgic 90s hip-hop beats. Over time, the collective evolved naturally into a brand that celebrates retro culture while staying true to its skateboarding foundation. As the label grew, it continued to attract a loyal following, and its identity took shape around oversized silhouettes, energetic visuals, and an unmistakably old-school colour palette. Today, Dime still honours its skate roots, yet it also embraces a broader lifestyle approach that appeals to fans far beyond the skate community.
Design Approach and Aesthetic
The brand’s aesthetic sits at the intersection of humour, nostalgia, and technical skate culture. Although their tone remains playful, the designs show a consistent attention to detail, which strengthens the brand’s authenticity. Furthermore, the influence of 90s streetwear appears throughout each collection, from relaxed cuts to vivid graphics. As Dime expands its offering, it maintains a cohesive style, ensuring that every piece reflects the label’s balance of attitude and craftsmanship.
Pricing and Availability
Dime’s current assortment ranges from $50 USD to $380 USD, allowing both new and longtime fans to engage with the brand at different levels. Moreover, the collection is available now on HBX, giving shoppers easy access to its latest drops. While the brand continues to grow, it remains dedicated to delivering pieces that reflect its original spirit and evolving creative direction.