Lamborghini Abu Dhabi & Dubai recently hosted a celebratory brand experience called Suite 60, in honor of Lamborghini’s 60th anniversary. The event took place at Nikki Beach and featured a specially commissioned art piece named ‘Spirit of Countach’ to celebrate the occasion.
The art piece was created by locally-based artist, Sasan Nasernia, and embodies the core principles of Lamborghini’s design, including iconic lines, braveness, and performance. The intricate calligraphic forms, inspired by ancient Arabic calligraphy and Islamic architecture and design, are interwoven with the car’s body, creating an illusion of floating on an unseen presence and enhancing the spiritual dimension of the concept.
Guests at the event were able to immerse themselves in a true experience. The luxurious setting featured two racing simulators to nurture talent and excitement about the upcoming global E-tournament by Automobili Lamborghini. Classic and contemporary models were also on display, and themed rooms highlighted the fans’ passion for the brand.
VIP guests, including customers, media, and influencers, attended the event and had the opportunity to explore the various elements of the lounge and get a glimpse into the world of Lamborghini.
Rakan Turki, CEO at Lamborghini Abu Dhabi & Dubai, said, “We wanted to create an immersive experience that embodied the essence of Lamborghini – being a brave, authentic and unexpected brand. Suite 60 allowed us to do just that, and we are proud to have shared this celebration with our guests.”
The ‘Spirit of Countach’ art piece will be displayed at the flagship showroom of Lamborghini Dubai to welcome customers and celebrate this important year for Automobili Lamborghini.
For more information about the 60th anniversary and to discover more about Lamborghini Abu Dhabi & Dubai, customers can call 800 Ultimate. (800 85846283)