Founded in 2010, Moreporks was born from the rugged outdoors of New Zealand and built on a simple idea: merge utility and wearability with sharp, everyday design. Named after the Morepork (Ruru)—a native nocturnal bird known for its instinct and resilience—the brand embodies a uniquely Kiwi identity that resonates globally.
Since transitioning to new leadership in 2022, Moreporks has continued to refine its outdoor-meets-streetwear ethos. The label now appeals to a broader, design-conscious audience while staying true to its roots.
New Pieces Drop Alongside Restocked Essentials
The Fall/Winter 2025 collection strikes a balance between timeless rugged style and refined modern wear. Returning favourites like the Fisherman Knit, Graphic Knit, and Workwear Jacket are fully restocked online. Alongside them, new staples debut—including the Cropped Hunting Coat, Fly Fishing Vest, flannel shirts, and tweed six-panel caps.
These pieces reflect the brand’s commitment to practical detailing, strong silhouettes, and textures suited for both the backcountry and the city street.
A Streetwear Brand With Outdoor Soul
Moreporks continues to stand apart by anchoring its style in New Zealand’s natural heritage, while evolving with contemporary sensibilities. With FW25, it delivers on its mission once again—offering clothing that feels equally at home on the trail or in the city.
Explore the full collection on the Moreporks website and secure your next street-ready, heritage-infused piece.