Norm Architects has designed a new showroom in Copenhagen for Danish speaker brand Dynaudio, combining wood, aluminium and recycled textiles with acoustic materials and furniture by Japanese manufacturer Karimoku.
Located in the city’s Indre By neighbourhood, the 250-square-metre showroom occupies a former Notabene flagship store, which Norm Architects also designed. For Dynaudio, however, the Copenhagen studio developed an interior that draws directly from the construction and material language of the brand’s speakers.
“We looked to create an environment where both the material and colour palette of the space is experienced as if you imagined the speaker components unfolded and fitted into the space itself,” Norm Architects partner Frederik Werner told Dezeen.
“Elements of wood, aluminium and textile act as counterparts to the concrete surfaces of the building and create an environment that is both raw and soft.”
Wood and recycled textiles shape the interior
The showroom extends across three floors, with a wooden mezzanine containing a large meeting table and chairs. Connecting the levels is a sculptural zigzagging wooden staircase that gives the interior a strong architectural focal point.
Because the space is dedicated to audio equipment, Norm Architects also selected materials for their acoustic performance.
Large black-and-white artworks by Amsterdam studio Buro Belén cover the walls. The pieces use recycled fabrics sourced from textile brand Kvadrat, adding both visual texture and a connection to circular material practices.
Meanwhile, eelgrass panels from Danish manufacturer Søuld were incorporated into the ceiling. According to Werner, the panels contribute to the acoustic experience while helping stabilise humidity within the space.
Norm Architects also worked with Portuguese brand Corkinho, using cork elements for their acoustic properties. The studio incorporated cork volumes as “vibration buffers” between the speakers and aluminium plinths.
Karimoku furniture supports the listening experience
Furniture throughout the showroom comes from Karimoku, which already has an established relationship with Dynaudio.
The Japanese manufacturer produced the wooden components for Keiji Ashizawa’s Book Shelf speaker and the louvres for the Opus One soundbar. For the Copenhagen showroom, its role expands into furniture designed to support the broader listening experience.
The selection includes dark-wood tables and chairs, comfortable sofas and custom acoustic pieces.
“We found it natural to invite them into this case and to design a collection of furniture that fulfilled and heightened the listening experience and curated service concept in general,” Werner said.
A dedicated listening room completes the showroom
The basement contains a dedicated listening space designed to showcase Dynaudio’s audio technology in an acoustically optimised setting.
The cinema-like room allows visitors to experience the full capabilities of the speaker brand while providing a more immersive counterpart to the showroom’s open display areas.
The showroom also presents Dynaudio products including its soundbar, with the architecture and interiors designed to support the brand’s emphasis on sound, material and craftsmanship.
Through its combination of tactile surfaces, acoustic interventions and carefully selected furniture, Norm Architects turns the Copenhagen showroom into an environment where product design and spatial design are closely connected.