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You are at:Home»Art of Business»Oakley and Fortnite launch new gaming-style collection
Art of Business

Oakley and Fortnite launch new gaming-style collection

October 9, 20242 Mins Read
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Oakley and Fortnite launch new gaming-style collection
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Oakley® and Fortnite™ have teamed up once more to bring their innovative aesthetics and cutting-edge technology to the gaming world with a new collection. This marks the second major collaboration between the iconic eyewear brand and the massively popular video game, blending Oakley’s performance-driven design with Fortnite’s cultural influence.

The new campaign features Oakley athletes and esports legends, Maria “Chica” Lopez and Sebastian “Sebas” Beron, along with gaming and pop culture personality Sydnee Goodman. Together, they take on the challenge of the Storm in Fortnite, showcasing Oakley’s latest designs while dominating the leaderboard.

This exciting collaboration introduces six new eyewear styles across various categories, designed for both adults and youth. Each design is inspired by some of the most beloved symbols and characters from Fortnite, making this collection a must-have for gamers and Oakley fans alike.

“Midas, Battle Bus, Brite Bomber, and Peely Join Oakley’s Arsenal

The Fall/Winter 2024 Oakley® x Fortnite™ collection draws inspiration from iconic Fortnite characters and symbols. One standout is the Sutro Midas, which features Prizm 24k lenses inspired by the golden-handed Midas, a fan-favorite from Fortnite. The Frogskins Range Brite Bomber takes cues from the vibrant, rainbow-themed character Brite Bomber, equipped with Prizm Black lenses. The HSTN Metal Battle Bus captures the excitement of Fortnite’s Battle Bus, also featuring Prizm Black lenses. For younger gamers, the playful Resistor Peely channels Fortnite’s beloved human-sized banana, Peely, complete with Prizm Tungsten lenses.

The collection also introduces two new “Everblue” styles, perfect for young gamers. Following the success of last year’s Helux and Hydra designs, the new drop brings Top Level (50) Fortnite in Matte Cyan/Blue Fade with Youth Prescription lenses, and Frogskins XS Fortnite in Blue/Cyan with Prizm™ Gaming 2.0 lenses, optimized to reduce glare during extended gaming sessions.

“This collection brings the best of both brands, seamlessly blending Oakley’s game-changing technology with the unique world of Fortnite,” said a representative from Oakley. “We’re thrilled to continue empowering gamers with the best eyewear that complements their performance and style.”

Available Now for Gamers Everywhere

The Oakley x Fortnite collection is now available on Oakley.com, as well as in select Oakley stores and authorized resellers. The collaboration continues to expand the impact of both brands within the gaming and fashion spaces, offering fans stylish, performance-driven eyewear for their gaming sessions and everyday adventures.

The partnership between Oakley and Fortnite was made possible through Fortnite’s licensing agency, IMG.

Brite Bomber sunglasses Fortnite Fall collection Fortnite-themed eyewear gaming eyewear Midas Sutro Oakley esports Oakley Fortnite collaboration Oakley x Fortnite 2024 Prizm Gaming lenses
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