PUMA has secured a major partnership with the Premier League, becoming its Official Ball Supplier starting in the 2025/26 season. This agreement strengthens the German sportswear giant’s presence in global football, ensuring that every league match will feature a PUMA match ball.
As the world’s most-watched football league, the Premier League reaches 900 million homes across 189 countries. This partnership provides PUMA with an unparalleled platform for brand exposure and international expansion.
A Step Forward in PUMA’s Global Strategy
PUMA CEO Arne Freundt highlighted the importance of this collaboration, calling it a key move in the company’s global strategy. “Partnering with the Premier League, the most-watched football league in the world, is an important step in PUMA’s brand elevation,” he said. “We look forward to showcasing our performance technology and connecting with fans worldwide. With PUMA’s ball at the center of every match, we will create unforgettable moments for players and supporters alike.”
Beyond supplying match balls, PUMA will also support grassroots football programs, marketing campaigns, and major events. One such initiative is the Premier League Summer Series, set to take place in the United States this summer.
Expanding PUMA’s Influence in the Premier League
This partnership further solidifies PUMA’s presence in English football. The brand already collaborates with Manchester City, one of the league’s top clubs. Additionally, PUMA sponsors several high-profile players, including Jack Grealish (Manchester City), Kai Havertz (Arsenal), James Maddison (Tottenham Hotspur), Harry Maguire (Manchester United), Jordan Pickford (Everton), and Marc Cucurella (Chelsea).
Premier League CEO Richard Masters welcomed the collaboration, stating, “PUMA’s global reach and commitment to excellence align with our values. We are excited to work together on projects that will support communities and inspire fans worldwide.”