Supreme is launching its Spring 2025 collaboration with GOODENOUGH, the influential Japanese streetwear brand founded by Hiroshi Fujiwara in 1990. Known as the godfather of Japanese streetwear, Fujiwara created GOODENOUGH after exploring the punk scene in London and hip-hop culture in New York during the early ’80s.
He combined these styles with BMX, skateboarding, and luxury fashion influences. This blend gave birth to a brand celebrated for its high-quality, practical clothing and smart graphics. The pieces were limited and priced as luxury items. This approach helped shape today’s streetwear scene. Fujiwara also inspired designers like Jun Takahashi (UNDERCOVER) and Nigo (A Bathing Ape). Although he stopped GOODENOUGH in the late ’90s, the brand’s impact remains strong.
A Full Collection with Supreme’s Signature Style
The new collection includes many items such as an MA-1 Jacket, Patchwork Jacket, Sweater, Patchwork Shirt, Crushed Rayon Shirt, Thermal, S/S Top, Hooded Sweatshirt, Patchwork Pant, Military Pant, Shorts, two T-Shirts, 6-Panel Cap, Camp Cap, and Crusher Hat. Each piece blends Fujiwara’s GOODENOUGH style with Supreme’s skate-inspired designs.
A highlight is the exclusive Nike Air Force 1 Low. This shoe features a full-grain leather upper, perforated leather toe panel, DURAPLUSH lining, and a co-branded footbed. It also shows embroidered and debossed logos, a ponyhair Swoosh, and printed designs under translucent soles. The shoe comes in one colourway.
Launch Dates and Availability
The Supreme x GOODENOUGH Spring 2025 collection will be available on Supreme’s website and stores from June 5. Fans in Asia can shop the range starting June 7.