Ramadan is a time for celebration, reflection, and gratitude. Swarovski’s new campaign pays homage to this special tradition, exploring joy, togetherness, and the profound pleasures of sharing and indulging our senses while cherishing those we love. Singer Balqees Fathi stars in the campaign, embodying the glamour of Swarovski and inspiring others to discover jewelry to style for the celebrations.
With Swarovski’s Ramadan collection, self-reflection and feelings of wonder are invited through powerful colors and extraordinary designs. The collection showcases emblematic green hues that radiate a peaceful energy, inspiring strength, and balance at this important time of year. Deep green crystals adorn chic rose gold-tone bracelets, earrings, and necklaces from the Millenia family, while the Iconic Swan family sees the Swarovski swan reimagined in vibrant green pavé crystals that shine like the moon and twinkle like the stars.
Balqees Fathi says, “I’m delighted to represent Swarovski for this campaign. I am truly excited by the new collection and how the designs emulate the importance of Ramadan – both a time for celebration and for gestures of gratitude towards family and friends. The collection explores the rich green hues that are synonymous with Ramadan, offering graceful, light-catching pieces for this special time.”
Ramadan provides the perfect opportunity to reflect on our lives and show gratitude to loved ones with beautiful gifts. Swarovski’s Ramadan collection offers mesmerizing jewelry and precious gifts at this special time of joy and togetherness. The collection is available to purchase exclusively in Swarovski Middle East stores and online at Swarovski.com.