Vincent Willem van Gogh, one of the most iconic painters and proponents of post-impressionism, receives a 360° technological adaptation for his artworks. The traveling exhibition, Van Gogh 360°, arrived in India in January this year and has now reached New Delhi. The exhibition will tour 15 more cities in India, including Bengaluru, Chennai, Chandigarh, Hyderabad, and Pune.
A Canadian company, Festival House Inc, owns the IP Van Gogh 360, and calls the retrospective an ‘immersive experience’. They claim to have used ‘large-scale 360-projection through projectors and high-powered computer servers that deliver crisp and compelling images’. Mark Monahan, executive director of Festival House Inc, says Van Gogh 360° has been showcased in many cities in Canada and Europe, including New York, Los Angeles, Vancouver, Toronto, and Ottawa, before coming to India.
More than 300 of Gogh’s artworks have been incorporated into the digital exhibition, including The Starry Night, Sunflowers, Potato Eaters, self-portraits, Wheatfield with Crows, Bedroom in Arles, and Almond Blossoms. The exhibition took over eight months to develop, and onlookers are immersed in floor-to-ceiling projections animating the master’s oeuvre. The giant projections highlight brushstrokes, detail, and color.
Presented by DLF Malls and Absolut Glassware, this edition of Van Gogh 360° features a lounge space and a bar alongside a creative space for people to engage with art. In Mumbai, the exhibition witnessed a footfall of nearly 80,000 enthusiasts over the course of two and a half months through 1,500 shows, displaying the intersection of technology and art of the legendary artist who continues to stay relevant and is a beacon of talent to young art enthusiasts till date. The exhibit quickly became a must-do on the itinerary for anyone traveling to Mumbai.
The Delhi edit is already sold out for the first two weeks. Van Gogh 360° is on view at DLF CyberCityPhase 2, Sector 24, Gurugram, and tickets are available on in.bookmyshow.com from ₹699 onwards. The exhibition concludes on April 30.