YKONE, the world’s largest influencer marketing agency in the luxury and beauty industries, is expanding in the Middle East. The firm, which has been based in Dubai since 2016, has announced the launch of two additional offices in Riyad and Abu Dhabi, two of the region’s most vibrant towns.
For the past six years, YKONE has been based in Dubai, where it has formed a regional center through which it can collaborate with businesses on influence campaigns and content development. Procter & Gamble, L’Oréal, Coty, Canon, and Marriott are among YKONE’s clients in the Middle East. Its local office, located in the heart of Dubai Design District, will continue to partner with fashion, beauty, and lifestyle businesses.
Due to being a booming and sophisticated influencer marketing business, the Middle East is a true social media powerhouse supported by quality content development. Indeed, in terms of social media consumption, the region is among the most active in the world. According to a recent YouGov poll, three out of every four UAE citizens follow some type of social media influencer, while nearly 80% of the population in Saudi Arabia uses social media.
The populace associated with these organizations is additionally extremely youthful, particularly in Saudi Arabia where most of clients are younger than 30, consistently putting the Middle East at the highest point of purchaser positioning figures for TikTok, Snapchat and YouTube content, which has been a genuine distinct advantage for the locale that turned into a trailblazer for the entire world, in a great deal of key classifications like diversion, travel, way of life, expressions and culture, design and excellence.
Olivier Billon, founder of YKONE says: “The opening of the agencies in Abu Dhabi and Riyad allows YKONE to respond not only to the needs of a rapidly growing market, but also to the ambitious vision that the Gulf states display in terms of tourism and luxury. Our Abu Dhabi agency is already operational and working with Visit Abu Dhabi for its influencer marketing campaigns, with a first wave involving over 400 influencers already launched earlier this year. Our new Riyad office reinforces our leading position within the field of influence in the Middle East, and will support the development of major projects, such as the launch of the new travel destination “Red Sea”, which is the first client of our new agency.”
YKONE has hired a dozen fresh professionals, mostly from the Middle East, to help it grow in the region, including Mohamed Moharrak, Business Director Saudi Arabia, and Ali Cha’aban, Creative Director Middle East.