Moynat has inaugurated its first Milan flagship at Via Monte Napoleone 3 with a series of design installations that reinterpret its heritage through contemporary practice. Timed with Milan Design Week, the activation situates the brand within a 16th-century palazzo, where architecture, craft and experimental design converge.
Designers reinterpret trunk-making through installation
To mark the opening, Moynat commissioned three designers to create site-specific works that expand the language of the traditional trunk. The resulting installations by Hall Haus, Marianna Ladreyt and Michael Samuels explore materiality, function and cultural reference through distinct approaches.
From Hall Haus, the Trunk Haus System stands out with its technological integrations. The stacked sound system is disguised as cargo, complete with Moynat’s classic Olympic monogram and an orange shipping palette forming a pedestal. Inspired by the communal energy of block parties, the Trunk Haus System brings together both identities: Hall Haus’s signature mesh monogram is joined with Moynat’s branding in a colorful expression.
Material experimentation reshapes heritage objects
Marianna Ladreyt and Michael Samuels delivered their own reinterpretations of Moynat’s signature product. Marianna Ladreyt’s Parkour is an assemblage of amorphous trunks covered with patchworked beach inflatables, while Michael Samuels repurposed 1960s cases and trunks, and a range of storage trunks from the London Museum, closed in 2022.
Consequently, the installations challenge conventional notions of luxury by introducing playfulness, reuse and hybrid materials. Moreover, they position the trunk as both a historical artefact and a contemporary design medium.
Milan flagship aligns heritage with contemporary design culture
Set within one of Milan’s प्रमुख luxury retail streets, the flagship integrates exhibition design into its retail strategy. As a result, the space functions not only as a boutique but also as a cultural platform during design week.
The installations will remain on view until April 26, offering visitors a temporary encounter with Moynat’s evolving design identity. Ultimately, the project reflects how heritage brands continue to engage contemporary audiences by inviting external designers to reinterpret archival forms.